Five reasons the NRA won the recent gun control debate that have nothing to do with politics

As an NRA leader who’s worked there for over two decades told me, “I think our volunteers’ passion and intensity cannot be matched. You can’t pull a switch; your grassroots has to have sustainability and you have to train people. We might be happy with a recent legislative victory, but we examine why we won, we evaluate what we need to do better, and get our volunteers geared up for the next battle.” But how do they foster that culture, that fervor?